Hulu Plus

Intro

Product: Consumer transportation and delivery platform.

Industry: Transportation / Delivery

Location: Ethiopia

Product type: Consumer transportation and delivery platform.

Target market: Ride-sharing and delivery users.

Scale: 3 major cities, thousands of concurrent rides.

Role: Frontend lead and DevOps, led frontend team, owned CI/CD and AWS infrastructure.

What Made This a Good Bet

Existing ride-sharing options were unreliable, with no real-time tracking or automated dispatch features.

Driver and customer apps needed to stay in sync under high concurrency without dropped events.

The business needed to expand into 3 cities simultaneously without rebuilding per-city infrastructure.

Real-time accuracy in ride-sharing is non-negotiable; users abandon platforms with stale location data.

The platform needed to handle simultaneous requests across cities without event loss or race conditions.

Rapid city expansion required horizontal scaling without per-city engineering overhead.

What I Built

Led the frontend team from zero to product-market fit in 6 months.

Owned the AWS CI/CD pipeline, cutting release time by 30% and enabling daily deployments.

Designed driver and customer app UIs with live GPS tracking and ride state management.

Architected the frontend to scale into new cities via configuration rather than code changes.

The Stack

Beyond The Headline Metrics

Platform scaled into 3 major cities with consistent uptime throughout rapid growth.

AWS CI/CD pipeline cut release time by 30%, enabling faster feature iteration.

Real-time event system handles thousands of concurrent rides without dropped events.

Led the frontend team from the first commit to product-market fit.