Roasform

Intro

Industry: Marketing / Sales

Location: United States

Product type: B2B SaaS, built and launched as a standalone product.

Target market: Agencies, coaches, and high-ticket sales businesses using GoHighLevel.

Role: Lead Full-stack developer across product design, engineering, integrations, billing, and deployment.

What Made This a Good Bet

Standard CRM forms are static and do not qualify leads intelligently, leading to inefficient sales calls.

Sales teams were wasting up to 40% of their call slots on unqualified prospects.

Third-party form tools lacked native GoHighLevel (GHL) pipeline depth and automation.

Manual review volume led to significant delays in contacting high-intent leads.

High-ticket pipelines depend entirely on call quality and qualification accuracy.

There was no AI-native dynamic questioning or routing available inside standard GHL workflows.

Paid traffic was converting into calendar volume, but not consistently into qualified revenue opportunities.

What I Built

Built an AI-driven adaptive form engine that changes the next question based on prior answers.

Implemented real-time lead scoring (0-100) with qualification tags including Hot, Warm, and Cold.

Integrated deep GHL sync for contacts, tags, custom fields, and pipeline stage movement.

Implemented Stripe subscriptions with plan-based usage limits and webhook-driven account state.

Built dashboard analytics for lead volume, score distribution, and conversion metrics.

The Stack

Beyond The Headline Metrics

First paying customer onboarded within 7 days of the beta launch.

Users reported a 50% reduction in time spent on manual lead qualification.

Average lead score for booked calls increased significantly across all active agencies.

Processed over 10,000 lead submissions in the first 3 months.